Top 7 SEO Trends That Will Dominate [Current Year]

In the ever-evolving world of digital marketing, staying up-to-date with the latest SEO trends is crucial for driving traffic to your website and ranking higher in search engine results pages.

Each year comes with new strategies and techniques to make or break your online presence. So, without further ado, we present the top 7 SEO trends that will dominate [Current Year].

Whether you’re a newbie or an experienced marketer, these trends will surely give your website an edge in today’s competitive landscape!

Introduction: Overview of SEO Trends in [Current Year]

It’s no secret that SEO is constantly changing.
What worked to rank a website in the search engines even just a few years ago is now obsolete.
Keeping up with the latest SEO trends is essential to stay ahead of the curve.

So, what can we expect in terms of SEO trends in 2020?

Here are some of the top trends that will dominate the year:

1. Mobile-First Indexing: Google has been moving towards a mobile-first index for a while now. In 2020, it’s expected that they will finally make the switch. This means that they will primarily use the mobile version of your website to determine its ranking in the search engines.
Make sure your website is responsive and optimized for mobile devices!

2. Voice Search: With the rise of digital assistants like Siri and Alexa, voice search is becoming increasingly popular. People are using it to find everything from local businesses to recipes.
To optimize your website for voice search, focus on long-tail keywords and natural language content.

3. Visual Search: Along with voice search, visual search is also on the rise. People use tools like Pinterest and Google Images to find products and services they’re interested in.
To optimize your website for visual search, ensure high-quality images with descriptive alt text. It would help if you also focused on creating infographics and other visuals that can help you rank in image searches.

4. Structured Data: Structured data helps Google understand the content on your website and display it in rich snippets. This can help you stand out on search engine results pages and get more clicks.
Focus on adding relevant structured data to your web pages to exploit this trend.

5. Content Quality: Google is always getting better at understanding the quality of content on a website. To rank in 2020, focus on creating high-quality, unique content that provides value to your readers.
Make sure you optimize each page for one main keyword so that it’s clear what topic the page is about.

Stay current with these trends to ensure your website ranks well in 2020 and beyond!

Trend 1: Mobile Optimization

As we move into [current year], businesses need to be aware of the latest trends in SEO so they can stay ahead of the curve. Here are the top three SEO trends that will dominate in [current year]:

1. Mobile Optimization: With over half of all web traffic coming from mobile devices, ensuring your website is optimized for mobile is more critical than ever. This means having a responsive design that adjusts to different screen sizes and making sure your content is mobile-friendly.

2. Voice Search: With the popularity of voice-activated assistants like Siri and Alexa, more and more people are using voice search to find information online. This means that keywords need to be optimized for conversational search queries.

3. Visual Search: As people become more accustomed to consuming visual content, such as videos and images, searches are increasingly done with pictures instead of words. This means businesses must ensure their visuals are high quality and optimized for search engines.

Trend 2: Voice Search Optimization

Voice search is one of the most important SEO trends for [current year] because it changes how people search for information online. To optimize your website for voice search, you must ensure your content is clear and concise.

It would help if you also used keywords spoken more often than type. For example, instead of “SEO,” you would use the keyword “search engine optimization.”

Trend 3: Structured Data Markup

As we move into [current year], it’s essential to be aware of the latest trends in SEO so you can stay ahead of the curve and continue to rank high in search engine results pages (SERPs). One trend that’s expected to have a significant impact on SEO is structured data markup.

Structured data markup is code that helps search engines understand the content on your website and classify it correctly. This can be used for various purposes, such as marking up events or products so they appear in rich snippets in SERPs.

Rich snippets are a great way to stand out from the competition and attract clicks since they provide additional information about your listing on the SERP. They can also help improve your click-through rate (CTR) since users are more likely to click on a result that looks more relevant and informative.

In addition to improving CTR, structured data markup can help you rank higher in SERPs. Search engines use this code to understand your content better, which may lead to improved crawling and indexing. And when search engines better understand your site, it can earn higher rankings.

If you want to take advantage of this trend, make sure your website is marked up with a valid structured data code. You can use Google’s Structured Data Markup Helper tool to get started.

Trend 4: Local SEO Strategies

If you have not paid attention to your local SEO, now is the time to start. Here are some local SEO trends that will dominate [current year]:

1. Google My Business Optimization – Make sure your GMB listing is complete and accurate, and add photos, reviews, and other relevant information.

2. Increase Mobile Visibility – More and more people are using mobile devices to search for businesses, so ensuring your website is mobile-friendly is essential.

3. Voice Search Optimization – With the rise of voice-activated assistants like Siri and Alexa, optimizing your website for voice search is essential. This means using natural keywords and ensuring your site content is easily understandable.

4. Optimize for Local Keywords – Include relevant local keywords in your website content, titles, meta descriptions, etc. This will help you rank higher in local search results.

Trend 5: Content Quality and Engagement

As the saying goes, content is king. In the world of SEO, this couldn’t be more true. The quality of your content will directly impact your search engine ranking and overall website success. This year, focus on creating high-quality, engaging content that will keep visitors returning for more.

Here are a few tips to get you started:

1. Write for your audience first and foremost. Don’t try to stuff keywords into your content just for the sake of it – this will only make it harder to read and turn off your readers. Instead, focus on writing informative and interesting articles helpful to your target audience.

2. Keep it fresh! Regularly publishing new content will help keep people coming back to your site. Aim for at least one recent article or blog post per week.

3. Make sure your content is easy to find and navigate. Creating an effective website structure will help search engines index your pages properly and make it easier for visitors to see what they want.

4. Pay attention to the little things. Spelling mistakes, broken links, and other minor errors can significantly affect how professional and trustworthy your site appears. Take the time to proofread everything before you hit publish.

5. Promote your content across social media and other channels. Getting the word out about your latest blog post or video can help increase traffic to your site and boost your search engine rankings.

Trend 6: Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning are two of the most talked-about trends in today’s tech world. And for good reason: these technologies can revolutionize our lives and work.

AI is already being used in several industries, from healthcare to finance. Machine learning is helping businesses make better decisions faster. And both technologies will only become more ubiquitous in the coming years.

As a marketer, you need to be aware of how AI and machine learning can be used to improve your SEO efforts. Here are a few ways you can use these technologies to your advantage:

1. Use AI to Generate Better Keyword Research

2. Use Machine Learning to Improve Search Rankings

3. Use AI and Machine Learning to Monitor Competitive Activity

Trend 7: Video Marketing

As we move into [current year], it’s essential to be aware of the latest trends in SEO so you can stay ahead of the curve. Here are the top 7 SEO trends that are set to dominate in [current year]:

1. Video marketing will continue to be a powerful force

There’s no doubt that video marketing is here to stay. And that’s good news for businesses because using video as part of your SEO strategy can be highly effective.

2. Voice search will become more popular

With the popularity of digital assistants like Siri, Alexa, and Google Home, it’s no surprise that voice search is on the rise. Comscore predicts that 50% of all searches will be voice-based by 2020. So if you want to stay ahead of the competition, start Optimizing your site for voice search.

3. Visual search will also gain traction

Visual search is expected to grow in popularity as people become more accustomed to searching with images (think Google Images). If you want to get ahead of the trend, start Optimizing your images for search.

4. Mobile-first indexing will become the norm

Google has been moving towards a mobile-first index for some time now, and they’re expected to finally make the switch this year. This means that if your site isn’t optimized for mobile, you could see a drop…

Conclusion

The SEO landscape constantly shifts, and marketers must stay on top of the latest trends. We’ve outlined the top 7 SEO trends that will dominate [Current Year], from creating quality content to utilizing voice search optimization.

By following these best practices, you can quickly get ahead of your competition and increase organic website traffic. If you need help figuring out where to start, enlisting the help of an experienced digital marketing agency can give you a leg up on your competitors and ensure that your site is optimized for success.